Why becoming a LinkedIn lunatic might save your career

Getty Images; Tyler Le/BI As the pressure to post on LinkedIn grows, more workers are flinging themselves into the breaches of Professional Posting, without the training on how to post. Some are using AI to guide them through writer's block, and some are getting flagged for sounding like AI slop. In an employers' market, where people step on the job hunt treadmill and find it much harder to get off, LinkedIn can no longer serve only as an online résumé page and Easy Apply job portal. It's a networking necessity — not just for people when they're on the hunt for jobs, but for any who could face layoffs and land back in the applicant pool. It can also land you in hot water quickly. Patrick works in sales, but dabbles in real estate as a side hustle, and like any good hustler, he advertised his realtor qualifications and a newsletter he started on LinkedIn. This summer, Patrick, whose full name I'm omitting to protect his job, tells me a manager requested he brand his LinkedIn page more toward his company work at his 9 to 5. He says this pressure came as he learned through the company grapevine that the CEO raised concerns that he may be splitting his work time. He wasn't keeping his